Perceive House Organs as an "inner promotional tool" to promote "business solutions"

Sangyo Henshu Center has been always striving in the pursuit of the ideal image of an effective House Organ. The reason being that we are a company that specializes in the production of House Organs and providing many customers the House Organs to suit their respective needs of time and management.

Furthermore, we are now offering our "Strategic House Organ" based on the concept of "inner promotion" to serve as a more beneficial use of investment as a means of keeping pace with the rapid changes in the business environment.

To perceive House Organs as an "inner promotional tool" to achieve management targets
Enhancing the relationship between employees and devoting a large amount of space to articles of congratulations, condolences or hobbies - it is our opinion that this type of "House Organ" is becoming outdated.
The main objective of House Organs at that time, where all employees were able to share in the direction and value of their company and all they had to do was forge ahead, sometimes recklessly, under the constantly growing business environment, had been a top-down management style in order to enhance relations between employees.

However, the House Organ is taking on a new role today with an upturn in economic uncertainty and a diversification of employees' personal values, and this diversity in itself is the source of the company's strength. In addition, the circumstances surrounding the printed House Organ are greatly changing now due to the high penetration levels of the Internet and corporate intranets.

It is necessary to perceive House Organs not only as a communication tool, but also as a strategic management tool to achieve targets based on the specific purpose of the publication. We call this the "Strategic House Organ" and we believe that this is a new image of House Organs for these changing times.

The House Organ as the "inner promotional tool"
The most important point of the "Strategic House Organ" is to clearly establish the purpose of the publication itself. If there is clarification of this purpose, it will inevitably shape the project content.

In order to develop the publication purpose, the initial thing to do is to clarify the goals and policies that the company is targeting and determine the specific employee issues that need to be achieved. Pinpoint the issues which can be solved effectively using the "periodical paper tool," that will be the purpose of the publication and the role of the House Organ, to encourage employees to take actions to solve the issue at hand. In summation, the Strategic House Organ serves as a tool to solve employee issues, which is essential for improving a company.

Sangyo Henshu Center recommend that the House Organ be perceived as an "inner promotional tool" which promotes "solving issues" and then publish and manage it in a strategic manner.